What is Search Engine Optimisation?
SEO is a practice detailing the process of developing, designing and optimising your website in a way that it will appear higher in search engine rankings. A website that’s optimised for search engines and appears as high as it cans, gives the business the best chance of attracting visitors to their website. Many of the web’s nicest looking websites featuring great services / products are lying somewhere at the bottom of page 100 or may not even be indexed at all. At Acuity SEO we ensure this does not happen.
Acuity SEO offer proven search engine optimisation using no black-hat techniques, that could in time affect your web presence adversely. Our search engine marketing ensures a high return on investment by achieving maximum visibility for your website within major search engines including Google, Bing & Yahoo!
So you understand that your website requires promotion in order for it to fulfill its core function – to inform consumers that you / your product / service exists! Unfortunately, your probably now thinking, where do I begin?. Simples, contact Acuity SEO today. We are here to sit-down, look at your company objectives and mold this into an effective online strategy.
Link Building
Building links is a well established search engine optimisation strategy. Link building can in some cases can bring you direct traffic such as a social media link baiting campaign, but the primary reason for link building is to increase your websites visibility in the search engines and thus in turn, its ranking.
In short, search engines see every time a website links to you, as a recommendation or indication of importance from that website. The more websites that recommend you, the higher up in the search results you appear. Obviously, a touch more involved, but essentially this is premise that spurs the link building practice.
Keyword Research
Keyword research and selection is the first process we undertake in your search engine optimisation campaign and is the most important step in the whole SEO process. Targetting the wrong keywords attracts non relevant traffic and greatly reduces the performance of your website’s ability to attract new business. It is imperitive to select the most appropriate key phrases for your niche.
It is also important to have the words in your key phrase in the correct order to achieve maximum search efficiency. For example if you were to google “online beer” instead of “beer online” you would see two different sets of results and therefore two different types of traffic to your website.
Website Optimisation
Acuity SEO, would look very closely at your existing website to ensure it is optimised properly. On page SEO in addition to looking very closely at the nature and quality of content, particularly copy also pays close attention to the structure of the site. Search engines apply great weight to structure and they like to know what’s important about each site. Semantically relevant information needs to be higher up in the site hierarchy and each page should use links to other relevant pages.