Viral Marketing / Linkbaiting
We would begin here by taking a look at your website / business and suggest a relevant article to be placed on it. It could be a news article, a technical bulletin, a quirky funny story or even a video of your product or services. Acuity SEO create the article, and then promote it on the internet. Article’s when promoted will not only drive traffic, but can often receive hundreds if not thousands of inbound links to your website in a comparatively short time. This is a great way to build authority with the major search engines.
Social Media
Acuity SEO will begin by creating / optimising your businesses social media profiles to join in the conversation, and interact with the users that you want to drive towards your website. Part of the process will include training you to understand the benefits to your website and brand of social media – so that you can feel confident using social media to communicate on the web.
Internet Marketing
There are many forms of internet marketing that can be used, depending on the strategy developed for your website; such as PPC Advertising such as Adwords, AdCenter and Yahoo pay per click campaigns and their respective management. Article creation and copywriting for the web is a specialised area that can produce impressive results. Display and banner advertising is another popular strategy. We can create, manage, research and suggest appropriate external websites to maximise the exposure and effectiveness of any banner campaigns for your website.
Social Media, Marketing and Brand Awareness
Utilising social media, helps to aid getting your business ‘out there’ on the internet, which will in turn tie in with other strategies Acuity SEO employ such as link-building. Other strategies, may include the maintenance / creation / optimisation of a blogging platform. Blogging is a great way of keeping clientele up to date on what your business is up to, with many SEO and marketing advantages aswell.